"We provide natural foods, supplements, and body care products that are minimally processed and are free from artificial colors, flavors, preservatives and other added chemicals."

“Natural” is one of our core values and has been part of our name since we were founded in Wailuku, Maui in 1977! Down to Earth was founded on the value that natural foods are best for our body and our environment. It guides and is the basis for all our buying decisions, as we fulfill our mission to offer the highest quality local, fresh, organic & natural products available. Click below to learn more about our commitment to natural, issues in defining natural, and a list of some of the natural brands you can find when you visit a Down to Earth store.

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Why Natural Foods and Products?

Down to Earth was founded on the value that natural foods are best for our body and our environment. Learn more about Natural Foods

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Issues in Defining Natural

Unlike organic certification, there are no commonly agreed upon national or international standards that formally define and regulate "natural foods" or "all-natural foods." Learn more about Natural Food Definitions

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Natural Brands

“Natural” is a term that has become increasingly misused in the food industry. It might be difficult for consumers to know if something is truly natural.Learn more about Natural Brands