Photo: First Down to Earth Store in Wailuku, Maui

by Mark Fergusson, CEO, Down to Earth Organic & Natural

Photo of Mark Fergusson, CEOThis year marks Down to Earth’s 40th Anniversary of service to Hawaii.

Down to Earth began in 1977, in Wailuku, Maui, when a group of friends started our first store (pictured above), and shortly afterwards opened the King Street store.  They did so out of a desire to help improve the health of Hawaii’s residents by making available organic and natural products at affordable prices (the slogan used to be, “Healthy foods at prices that won’t make you sick!”), and educating about the many benefits of living a vegetarian lifestyle. 

Over the past forty years, Down to Earth has grown and flourished to become an important part of Hawaii's community with five locations in Hawaii: Honolulu, Kailua, Pearlridge, and Kapolei on Oahu; and Kahului on Maui.  And, as many of you know, Down to Earth continues to grow! 

The opening of our new Kakaako location is planned for late 2017 early 2018, a new and larger Pearlridge location will open in the Pearlridge Center during the second half of 2018, and the Kailua location will move into a larger space in the former Macy’s building at the end of 2018/early 2019.  We have a lot of growth and expansion underway.  While this is possible due to the hard work and commitment of the Down to Earth team, it is mainly due to your loyal support throughout the years. 

For all this time, we have served health-conscious islanders with organic and natural products, and through community outreach that includes cooking classes, health, and nutritional seminars, and a wide variety of events to promote better health.  Our customers know they can rely on us for quality products, great value, and excellent service from our friendly and knowledgeable staff.

The success of Down to Earth is also due to our unshakable values, our commitment of being in business to help improve the health and wellbeing of our customers, and to serve the community.  We have earned our customers’ loyalty due to our uncompromising dedication to providing quality products, while refusing to compromise our values.  We have always been, and remain, a community-based business dedicated to promoting healthy living, respect for the environment, sustainable organic farming, and a vegetarian lifestyle.

2016 is the tenth year in a row that Down to Earth has won the Star-Advertiser’s People’s Choice Award for Best Health Food Store.

Down to Earth’s many accomplishments, and our leadership in the community, are a reflection of the hard work, dedication, and commitment that each of our team members brings to their service at Down to Earth.  For them, working at Down to Earth is not just a job, it is truly a service to the more important mission of helping to improve the health of our island communities and our `āina.  With your continued support, and the support of our many loyal customers, I am confident Hawaii residents will continue to choose Down to Earth as their preferred natural food store.

40th Anniversary Mahalo Sale!

Friday March 24th

As our way of thanking you for years of loyal support, this month we will be throwing an absolutely awesome “40th Anniversary Mahalo! sale!”  On Friday, March 24th, customers will receive at least 40% off the regular price of more than 100 of our best-selling products.  Look for a complete list of sale items in a flyer that stores will begin distributing the week of March 13th.  We hope to see you there!

Thank you for your support all these years, for helping to make Down to Earth so successful!


Mark Fergusson, CEO
Down to Earth Organic & Natural