New GMO Education Materials Now in Stores

Down to Earth is now offering a variety of Non-GMO education materials in all of its stores as support for the “Campaign for Healthier Eating in America.” The Campaign is being organized by the Institute for Responsible Technology (IRT), which was founded by renowned author and filmmaker Jeffrey Smith. It is designed to create a Non-GMO tidal wave across America and ultimately end the genetic engineering of our food supply.

The Non-GMO Tipping Point

The Campaign aims to repeat what happened in Europe. When a small percentage of consumers swore off GMOs, the entire food industry rushed to remove them. The IRT reports that already, 87 million consumers in the United States believe that GM foods aren’t safe, but don’t always avoid them because they don’t know how. The goal is to provide information that helps direct the purchasing power of the tens of millions of health-conscious shoppers to reach a tipping point, which will push GMOs out of the entire food supply. The Non-GMO education materials now on Down to Earth’s shelves include:

  • Non-GMO Shopping Guide (Free)
  • Health Risk Brochure (Free)
  • The World According to Monsanto - $19.95
    This is the most powerful indictment against Monsanto and GMOs so far. It is a widelypraised European documentary that is inspiring a worldwide wave of anti-GMO sentiment. Bonus material includes an important film on rBGH bovine growth hormone and an audio CD by Jeffrey M. Smith on GMO health dangers.
  • The GMO Trilogy - $14.95
    2 DVDs/CD sets Includes: Unnatural Selection (DVD), an award-winning film on GMO impacts; Hidden Dangers in Kids’ Meals (DVD) on GMO risks for kids; and You’re Eating WHAT? (audio CD) on health dangers and industry manipulation.
  • Genetic Roulette - $27.95
    Hardcover by Jeffrey M. Smith. Considered the most comprehensive presentation of the health dangers of GM foods, this globally acclaimed book shatters the biotech industry’s claim that their GM crops are safe. Cleverly designed summaries and two-page spreads allow for a quick scan or an in-depth read.
  • Seeds of Deception - $17.95
    Paperback by Jeffrey M. Smith. The world’s bestselling #1 rated book on genetically modified foods exposes how the perfect storm of industry manipulation and political collusion allowed dangerous GMOs into our diet and culture.
  • The Future of Food - $19.95
    2 DVDs. This popular influential film investigates how multinational corporations seek to control the world’s food system through patented, genetically engineered food.
  • Your Right to Know - $24.95
    Paperback by Andrew Kimbrell. This comprehensive book, complete with beautiful photos, provides all the necessary tools to understand this critical food issue.