Our Products

Our Product Standards

At Down to Earth we sell products that are good for you and good for the environment. Our product standards are driven by our Core Values:

  • Fresh – We feature fresh foods including farm fresh produce and delicious and nutritious deli foods made from scratch.
  • Local – As a local company, serving Hawaii since 1977, we support local farms, locally produced products, local businesses, and non-profits, and actively promote healthy and sustainable living.
  • Natural – We provide natural foods, supplements, and body care products that are minimally processed and are free from artificial colors, flavors, preservatives, and other added chemicals. Down to Earth’s long-term goal is to be all-organic and GMO-free. We give priority to organic and Non-GMO Project Verified products.
  • Organic – We support organic as organic farming methods avoid the use of toxic chemicals, are good for health and the environment, and are sustainable. USDA Organic is “protected, inspected, traced, and shaped by public input”. Regenerative organic agriculture builds soil health, ensures equity for farm workers, empowers farmers, and improves animal welfare; we support Regenerative Organic Certified® products.
  • Plant-Based – The single most important thing an individual can do for their health, for the environment, and for the sake of the innocent animals, is to adopt a plant-based vegetarian diet. We do not sell meat, fish, poultry, eggs, or products derived from them.