Our core values “Fresh, Local, Natural, Organic, Plant-based” reflect what is truly important to us in our product standards. They help to guide our buying decisions as we strive to fulfill our mission and work towards attaining our vision.
- Fresh – We feature fresh foods including farm fresh produce and delicious and nutritious deli foods made from scratch. Learn more about Fresh
- Local – As a local company, serving Hawaii since 1977, we support local farms, locally produced products, local businesses, and non-profits, and actively promote healthy and sustainable living. Learn More about Local
- Natural – We provide natural foods, supplements, and body care products that are minimally processed and are free from artificial colors, flavors, preservatives, and other added chemicals. Down to Earth’s long-term goal is to be all-organic and GMO-free. We give priority to organic and Non-GMO Project Verified products. Learn more about Natural
- Organic – We support organic as organic farming methods avoid the use of toxic chemicals, are good for health and the environment, and are sustainable. USDA Organic is “protected, inspected, traced, and shaped by public input”. Regenerative organic agriculture builds soil health, ensures equity for farm workers, empowers farmers, and improves animal welfare; we support Regenerative Organic Certified® products. Learn more about Organic
- Plant-Based – The single most important thing an individual can do for their health, for the environment, and for the sake of the innocent animals, is to adopt a plant-based vegetarian diet. We do not sell meat, fish, poultry, eggs, or products derived from them. Learn more about Plant-Based