“Natural” is a term that has become increasingly misused in the food industry. It might be difficult for consumers to know if something is truly natural. In our view, natural foods, supplements and body-care products are:
- all-vegetarian,
- free of artificial flavors, colors and preservatives, and
- are minimally processed.
For example, we provide supplements that have no artificial binders or fillers, are made from natural ingredients and contain no synthetic chemicals. There’s no point in taking supplements to improve your health if they are loaded with potentially harmful ingredients. And, when it comes to ingredient labels, a simple rule of thumb is that, if you cannot pronounce it or have only seen it in chemistry class, don't eat it!
All of our organic brands are, of course, natural!
Read more about Down to Earth's high product standards.